“I think the health of these shows suggests a larger story about the resilience of sports in this environment of cord cutting and declining pay TV subscriptions,” Mulvihill said. Dixon oversees these programs and is positioning them to stay relevant amid a dynamic media ecosystem, which, in part, is based off market analytics. As a whole, FS1 is up 10% on a total-day ratings basis for the year and has attained its best audiences since 2019. In addition, Speak with Joy Taylor, Emmanuel Acho and LeSean McCoy continues to garner double-digit growth, marking the tenth consecutive month of elevated viewership levels and a 39% rise YoY. The early afternoon program concluded the 31-day stretch with a 77% increase in year-over-year (YoY) viewership, marking its best August ever. This past August represented the 12th consecutive month of growth for First Things First, featuring Nick Wright, Chris Broussard and Kevin Wildes. The latest Nielsen Gauge report divulges that streaming is responsible for 38.7% of television viewership, marking a ninth straight month of leading in share percentage over broadcast, cable and other unmeasured data sources. Combined with traffic on social media and other sources of viewership, FOX Sports feels confident that its offerings will reach its fans despite hastened levels of cord cutting. The disquietude, however, was ephemeral upon accumulated growth according to the traditional Nielsen Media Research numbers. “I think a lot of weekday TV and daytime TV is about habits that are formed over years, and in some cases decades in the case of really long-running shows.” “I guess my concern was just in discovery and viewers finding the show and understanding the new lineup,” Michael Mulvihill, FOX Sports president of insights and analytics, told Barrett Sports Media. Furthermore, after months of deliberation, Craig Carton made the decision to leave WFAN to ink an exclusive deal with the company to host The Carton Show on television each morning, hopeful the product sustains its proliferation in audience. That is not to say, however, that there have not been embedded permutations therein, specifically pertaining to Undisputed introducing a new cast to debate Bayless, which includes former National Football League stars Richard Sherman, Keyshawn Johnson and Michael Irvin. Combined with The Herd featuring Colin Cowherd, along with Undisputed with Skip Bayless and Shannon Sharpe, the programming slate experienced aggregate growth and is continuing to bolster its reach as the new football season begins.
While FOX Sports draws high ratings and various revenue streams from these flagship sports properties, it has a deep daily studio lineup to enhance the network’s comprehensive portfolio and bring viewers informative and entertaining discussion.Įntering last fall, FOX Sports 1 (FS1) Executive Vice President of Content Charlie Dixon unveiled a new studio lineup with the revamped edition of Speak and a change in time slot for First Things First. Standing out from the rest of the pack is Super Bowl LVII, which garnered accolades for the most-watched television program in American history with an adjusted average final viewership of 115.1 million households. Over the last calendar year, FOX Sports has broadcast its fair share of marquee events and attained viewership records within several of its properties. However, according to Ourand, the NBA and its teams “felt that the quality of the telecasts suffered when announcers called games remotely”. Remote broadcasts became a necessity during the height of the COVID-19 pandemic, including to begin the 2021-2022 season last fall. The NBA reportedly responded by saying it would work with teams on an case-by-case basis. For instance, an Eastern Conference team playing in the Pacific Time Zone generally garners the lowest ratings of the season, and networks had asked if announcers could call those games remotely. The league hands out broadcasting guidelines to its regional and national TV partners to begin each season, and it reiterated, especially to the regional sports networks, its desire for the announcers to be on-site for each game.Īccording to a report from John Ourand of Sports Business Journal, several regional sports networks had asked the NBA for “flexibility” on the rules for cross country trips. The NBA has informed its regional sports network partners it is required to send announcers to away games.
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